The data advantage for institutional finance
Millions
of panelists
20Bn+
URLs monthly
185
countriesDatos clickstream provides granular, privacy-compliant user behavior data at the URL level that tracks how users navigate across the web. Real user journeys let you uncover deep insights into consumer behavior, market trends, and more.
Alternative data for optimal returns
Improved forecasting
Gain visibility into consumer behavior at both the domain and ticker level to anticipate company-reported KPIs across sectors.
Reduced risk
Mitigate risks with insights into market trends and consumer behavior, enabling informed decision-making.
Competitive intelligence
Refine your strategies by analyzing competing companies’ performance with daily updates, including the lowest-latency feed on the market.
Portfolio optimization
Enhance asset allocation, reduce volatility, and maximize returns through data-driven investment strategies.Datos Low-Latency Feed
99% of all devices delivered before markets open in New York (the lowest latency product on the market)
USE CASES
Data-driven intelligence for smarter investment decisions
Alternative data for signal generation
Generate trading signals by extracting deep insights on market conditions from real-world user behavior data.
Portfolio diversification & optimization
Track market trends and shifts in interest, enhance asset selection, and customize portfolios with comprehensive, near real-time data.
Algorithmic trading optimization
Anticipate investor sentiment, and dynamically optimize strategies and trade execution with up-to-date consumer and investor insights.
Diligence enhancement
Cross-reference reported results and real-world activity: track consumer activities online for accurate, timely insights into business’ performance.
More ways to reach your goals with Datos
E-commerce intelligence
Amplify your e-commerce insights with transaction data from Grips Intelligence, the industry’s largest truth set. Access sales and traffic data for 5000+ Shopify shops, impressions and search volumes from 310,000+ domains, and more.
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Relevant products
Explore related insights
Access our in-depth analyses and expert reports
Report
Introduction to the Grips Google Ads Dataset
Blog
Clickstream for AI: Enriching Models with Real User Behavior, at Scale
Blog
Datos Behavioral Index Insights: Travel and Airlines
Report
Datos Clickstream Insights: Department Stores vs. Retail Apparel
Report
Riding the Next Wave in Alt Data: Applications of Clickstream in Finance
Blog
Embracing the Era of Robo-Advisors: What The Future of Investing Means for You
F.A.Q.
Use clickstream for smarter investment decisions
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