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Leveraging the power of in-app & clickstream data
Datos and MFour join forces to offer in-app and browser consumer behavior data
The Core of Consumer Understanding
Gain unprecedented access to detailed in-app & browser behavior data from key industry players such as Amazon and Walmart. This gives you the ability to understand exactly how consumers interact with products, enabling you to drive more effective marketing and sales strategies
Identify Emerging Trends
Discover what consumers are searching for, helping you stay ahead of demand and adapt your offerings.
Track Product Engagement
Check which items are capturing attention and how users explore them, enabling better product targeting and placement.
Analyze Purchase Behavior
Get data on what customers are buying, their baskets, and in-app spending patterns, allowing you to refine pricing and promotions for higher conversions.
Segment Specific User Cohorts for Surveys
Target specific user cohorts within MFour's panel and survey them directly. This is a great opportunity to gain first-hand knowledge from user cohorts that interest you the most.
Track More of the Customer Journey
By cross-referencing shopping data with social media ad interactions, you can track the complete customer journey. For instance, did someone see an ad for a product on social media and then purchase it in the Amazon app?A Deeper Understanding of Content Consumption
Leverage in-app data on user engagement across leading streaming platforms to refine your content offerings and advertising strategies. This enables you to align content with actual consumer preferences, improving engagement, increasing viewership, and driving stronger results to your campaigns.Video Apps
Audio Apps
Contact us to discuss the possibility of adding data for any platform or store you're interested in
Connect Ads to Actions
Access validated in-app data on how users interact with ads on popular social media platforms and see how these interactions relate to their buying habits. This connection helps you understand the real impact of your ads, allowing you to optimize your campaigns and improve overall marketing effectiveness. By linking ad interactions to purchase behavior, you can make smarter decisions that drive better results
Monitor In-App Ad Engagement
Access app data from leading platforms such as X, TikTok, Instagram, and Facebook, allowing you to see which ads capture user attention. 
Connect with Shopping Data
See if users who engage with your ads on social media go on to search for or buy products in shopping apps like Amazon and Walmart. Ready to transform your decision making?
Book a meeting now to explore how Datos can elevate your data strategy.
Learn More About Us
About Datos, A Semrush Company
As an industry-leading provider of clickstream data, Datos is at the forefront of revolutionizing business strategies through clickstream data. We offer large-scale, anonymized, and privacy-secured datasets that capture the desktop and mobile browsing behaviors of millions of users globally. These data products are designed for clarity and ease of use, enabling our clients to harness real-world consumer behavior insights.