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Why Structured Data?
Structured Data
Although unstructured raw data can appear quite powerful upon first glance, it may end up being too difficult to wrangle without dedicating considerable resources to weave that flax into gold.
With our Structured Data feed products, we have done the heavy lifting for you and processed those raw materials into clean, easy to understand feeds where we identify the relevant click events from the URLs and append myriad types of metadata to offer you a robust collection of usable information.
These feeds are still in their click level formats, but now you’ll know what type of path to purchase event each URL represents, along with valuable data on that shopping journey such as the search term they used to find that product and the price they paid upon conversion.
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