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AI, Amazon, and Walmart: Four User Behavior Trends to Know

Nearly half of US retail ecommerce sales flow through Amazon and Walmart, offering a window into AI’s growing role in shopping behavior. This paper, using Datos’ clickstream data, explores how shoppers on these platforms engage with AI tools like ChatGPT, Gemini, Claude, and Perplexity, and vice versa.

Key questions addressed:

  • How do Amazon and Walmart visitors engage with AI sites like ChatGPT, Gemini, Claude, and Perplexity?
  • Do buyers show different AI usage trends compared to browsers who don’t buy?
  • How often do Amazon and Walmart users visit AI sites during their shopping sessions?
  • Are people who use AI sites more likely to shop on Amazon or Walmart?

This report will be particularly useful for

  • Advertisers & marketing professionals
  • AI specialists
  • Investors
  • Competing retailers

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