The Current AI Landscape: An Analysis of Evolving User Behavior

How is AI reshaping the way people use the web?

This new report tracks 15 months of real-world desktop behavior to reveal how users are adopting AI platforms – and how that’s affecting everything from search habits to time spent online.

Built on clickstream data from January 2024 to March 2025, the report delivers a rare, unbiased view into evolving user behavior across the generative AI ecosystem.

This report covers:

• Adoption trends across LLM, image, and music generation platforms

• Platform comparisons of user growth, engagement, and session depth

• How LLMs like ChatGPT and Gemini are used alongside — not instead of — traditional search engines

• A cohort analysis of new vs. established AI users

• Expert insights from leaders in AI, SEO, and marketing

This report will be particularly useful for:

• Marketers navigating AI-driven shifts in search and content strategy

• Growth and strategy leaders tracking competitive trends

• Analysts and investors watching the evolution of user behavior in the AI space

Submit the form to receive the report.