How AI Is Reshaping Customer Journeys

Is AI changing the way consumers research, evaluate, and buy online?

This new report analyzes real-world customer journeys, clickstream data, and market trends to reveal how AI is becoming embedded throughout the decision-making process.

Built on Semrush Journeys data and Datos panel data, the report examines how consumers move between AI assistants, search engines, social platforms, communities, ecommerce sites, and brand websites — and how AI is influencing decisions at every stage.

This report covers:

• How AI is increasingly helping consumers evaluate options, compare alternatives, and make decisions
• Real-world customer journey examples across consumer electronics, healthcare, beauty, and ecommerce
• How AI and online communities work together to shape trust and purchase decisions
• Trends in AI adoption, engagement, referrals, and ecommerce behavior across the US, UK, and Europe
• How AI participation is extending beyond discovery into conversion and post-purchase behavior
• Expert insights from leaders in AI, marketing, search, and consumer intelligence

This report will be particularly useful for:

• Marketers adapting to AI-driven changes in customer acquisition and conversion
• E-commerce and digital leaders seeking to understand AI’s impact on purchase behavior
• SEO and content teams preparing for a future where AI influences consumer decisions
• Brand strategists looking to improve visibility across AI platforms, search, and communities
• Analysts and investors tracking the evolution of digital consumer behavior

Submit the form to receive the report.