Datos Pulse of the Web: the AI customer journey traditional attribution can’t see

September 15 — 8:00 AM PT | 11:00 AM ET | 5:00 PM CEST

Join us on July 21 for a live webinar exploring the findings from our latest report, How AI Is Reshaping Customer Journeys, with all of the experts who lent their commentary in the report.

Drawing on Datos clickstream analysis and Semrush Journeys data (real-world customer journey examples), we’ll discuss how the customer journey now ranges across AI assistants, search engines, social platforms, communities, and e-commerce sites, and how traditional attribution models are capturing less of the customer journey.

Hosted by Datos’ SVP of Marketing Belinda Conde, join the experts behind our latest report as they reveal what today’s attribution models miss, unpack real customer journeys, and discuss why marketers need a more holistic view of consumer behavior in the age of AI.

You’ll also have the opportunity to ask our experts your burning questions, as they share their perspectives on what these changes mean for marketers, brands, and the future of digital discovery.

Register now

Meet the speakers

Edward Sturm

Edward Sturm

SEO Expert at Edwardsturm.com

Eli Goodman

President of Datos and SVP Product Sales, Semrush

Phillip Armstrong

Philip Armstrong

Chief Data Officer, Truth in Data & Semrush Consultant

What we’ll be covering:

  • How consumers use AI alongside search, social media, online communities, and ecommerce sites
  • What real customer journeys reveal about AI’s role in product discovery and decision-making
  • How AI is influencing retailer selection, purchase optimization, and post-purchase behavior
  • What marketers should do to prepare for an AI-driven customer journey
  • Get your burning questions answered in our live Q&A with our experts

Who should attend?

  • Digital marketers
  • SEO and content leaders
  • Ecommerce teams
  • Consumer insights and market research professionals
  • Product marketers
  • Brand strategists
  • Anyone interested in the future of AI and digital consumer behavior

Reserve your spot today.

Can’t attend live? Register anyway and we’ll send you the recording after the event.

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