Access the webinar recording with Eli Goodman (President & Co-Founder, Datos, A Semrush Company) and Rand Fishkin (CEO, SparkToro).
Our latest Q1 2026 State of Search report reveals how millions of users across the US, UK, and EU are integrating tools like ChatGPT, Gemini, and Perplexity into their daily discovery habits.
In this roundtable, our experts Eli and Rand unpacked the report findings, and gave their takes on what the large-scale clickstream data shows about how people are really behaving online.
What was covered:
- A clear breakdown of our latest Q1 2026 clickstream data and report findings
- Updates on how AI search has shifted in the US, UK, and EU since our research began
- The current state of zero-click and Google AI Mode
- What marketers, SEO professionals, and digital teams should pay attention to next
- Live Q&A
About our speakers:
Eli Goodman
President & Co-Founder, Datos, A Semrush Company — Eli has over 25 years of experience in the digital and data space with a penchant for building divisions and companies from the ground up. Eli holds a B.A. in Organizational and Behavior Management from Brown University and currently resides in New York City.
Rand Fishkin
CEO, SparkToro — Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder.
