Access the webinar recording to hear the three experts featured in our report, How AI Is Reshaping Customer Journeys, explore its key findings and what they mean for your customer journeys.
Drawing on Datos clickstream analysis and Semrush Journeys data (real-world customer journey examples), our experts discussed how the customer journey now ranges across AI assistants, search engines, social platforms, communities, and e-commerce sites, and how traditional attribution models are capturing less of the customer journey.
Hosted by Datos’ Content Manager Teresa Lee, the experts behind our latest report revealed what today’s attribution models miss, unpacking real customer journeys, and discussing why marketers need a more holistic view of consumer behavior in the age of AI.
There was also a live Q&A in which our speakers shared their perspectives on what these changes mean for marketers, brands, and the future of digital discovery.
Fill out the form to access the recording.
Meet the speakers
Edward Sturm
SEO Expert at Edwardsturm.com
Eli Goodman
President of Datos and SVP Product Sales, Semrush
Philip Armstrong
Chief Data Officer, Truth in Data & Semrush Consultant
What was covered:
- How consumers use AI alongside search, social media, online communities, and ecommerce sites
- What real customer journeys reveal about AI’s role in product discovery and decision-making
- How AI is influencing retailer selection, purchase optimization, and post-purchase behavior
- What marketers should do to prepare for an AI-driven customer journey
- Get your burning questions answered in our live Q&A with our experts
