Spotlight by Semrush 2026

Spotlight 2026 brings together 1,000+ marketers in London for a day exploring how customers discover and choose brands in the age of AI.

Join marketing leaders from across the world to move beyond the headlines and explore the strategies, data, and ideas shaping the next era of brand visibility.

• Explore how AI search, social search, fragmented discovery, and zero-click journeys are changing the way brands get found and chosen.
• Learn from 80+ marketing leaders through keynotes, workshops, Mastermind sessions, and peer-to-peer discussions.
• Discover practical approaches to AI visibility, measurement, customer discovery, brand building, and changing digital journeys.
• Join Eli Goodman, VP of Product Sales at Semrush for two expert-led Mastermind sessions: “Shedding Light on AI Attribution Blind Spots” and “Zero Click Does Not Mean Zero Value,” exploring how marketers can better understand the impact of AI and changing search behavior beyond traditional traffic and attribution metrics.

Eli will also be spending time at the Semrush Data booth, so drop by to meet our team and discover how our audience intelligence data can help businesses understand changing digital behavior, uncover consumer journey insights, and see how audiences search, compare, and make decisions across the web.