NEW YORK – January 21, 2025
Datos, A Semrush Company, Expands E-commerce Data Access with Grips Intelligence
Datos’ customers will now have access to comprehensive e-commerce transaction data and ground-truth data for traffic and marketing analyses.
Datos, A Semrush Company, and leading provider of alternative data products, today announced a new commercial partnership with Grips, a cutting-edge e-commerce intelligence platform. This collaboration will enhance Datos’ existing clickstream proposition, offering clients insights into ecommerce metrics such as revenue and units sold, as well as product data and competitor intelligence.
Under the agreement, Datos will become an official reseller of Grips’ comprehensive e-commerce, search, ads, and transaction data products. This partnership will provide Datos’ clients with a more robust suite of tools for analyzing market trends, competitive landscapes, and consumer preferences in the digital retail space.
“Our partnership with Grips represents a significant step forward in our mission to provide the most comprehensive alternative data ingredients to our clients,” said Eli Goodman, Chief Executive Officer of Datos, A Semrush Company. “By integrating Grips’ innovative e-commerce intelligence with our existing clickstream data, we’re empowering businesses to make more informed decisions in a constantly shifting digital marketplace.”
The collaboration will enable Datos’ clients to:
- Access comprehensive e-commerce revenue KPIs for 80,000+ companies, including metrics such as revenue in USD, average order value, conversion rates, and number of sales.
- Analyze SKU-level sales data from over 15,000 companies, providing deep insights into product performance and market trends.
- Leverage paid and organic keyword data from hundreds of thousands of advertisers and domains, offering valuable insights into search engine marketing strategies and user interest trends.
- Utilize traffic metrics such as visits, pageviews, and bounces from a large number of websites to understand online traffic patterns and consumer behavior.
- Gain insights from point-of-sale data across 50,000 merchants, enabling basket analysis and comprehensive understanding of sales across retailers, brands, and categories.
This partnership enhances Datos’ alternative data proposition, providing clients with a powerful toolkit for competitive intelligence, merchandise optimization, and market analysis in the e-commerce sector.
With 80 million products monitored from over 200k merchants and 8 billion tracked shopper sessions per week in over 200 countries, Grips consolidates anonymized data on a truly global scale. This diverse data collection feeds into their models, ensuring comprehensive and accurate insights.
“We’re very excited to partner with Datos and their fantastic team,” said Moritz Thoma, CEO and Co-Founder of Grips Intelligence. “Almost all buyers of our online data also work with Datos’ clickstream panel to enhance our data set, and we’re excited to be able to offer clients an even better product.”
For more information about these enhanced e-commerce intelligence solutions, please visit datos.live
About Datos, A Semrush Company
Datos is a global clickstream data provider focused on licensing anonymized, at-scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy-to-understand data products. Datos’ mission is to provide behavioral data built on trust, and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape. Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany.
About Grips
Grips Intelligence provides insights into online commerce, delivering accurate sales metrics for over 100,000 e-commerce businesses and hundreds of millions of SKUs. Powered by the industry’s largest truth set, Grips is trusted by all Tier 1 consultancies, five of the ten largest hedge funds by AUM, and many blue-chip corporations to drive critical decision-making. Headquartered in New York and Berlin, Grips is backed by leading investors, including Blumberg Capital, Reciprocal Ventures, Techstars, and Social Capital.
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