New partnership provides Datos customers with unparalleled insights into consumer shopping behaviors and trends across mobile, social, in-app, browser, and streaming platforms
NEW YORK – Sept. 30, 2024 — Datos, A Semrush Company, and leading global clickstream data provider, announced today a new partnership with MFour, a leading consumer intelligence platform, to enhance its data offerings. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy-to-understand data products. Now, for the first time, Datos customers can leverage the power of MFour’s omnichannel first-party consumer mobile insights for unparalleled access into consumer shopping behaviors, engagement and online trends.
“At Datos, we are focused on providing our customers with the valuable and trusted browser behavior data they need to quickly and efficiently meet their business needs,” said Eli Goodman, chief executive officer of Datos. “By partnering with MFour, we are able to provide our customers with a truly one-stop solution for trusted clickstream data and mobile in-app data, resulting in invaluable path-to-purchase trends and insights.”
MFour’s award-winning panel provides validated event-level data across apps, websites, and locations from a large group of iOS and Android users, capturing over 10 million daily online and offline interactions. Panel information includes in-app shopping data, path-to-purchase behaviors, and streaming video and audio insights.
“In today’s information-driven economy, validated and organized data are a decision maker’s biggest advantage,” said Chris St. Hilaire, founder & CEO of MFour. “We’re thrilled to join Datos’ network of trusted data sources, for unparalleled insights into the browsing data and behaviors of millions of users around the world.”
Every day, major firms around the world use Datos & MFour anonymized, at-scale, privacy-secured data products to enhance their customer journey intelligence and gain unparalleled insights into consumer behavior and market trends.
For more information about Datos, please visit datos.live.
For more information about MFour, please visit mfour.com.
About Datos, A Semrush Company
Datos is a global clickstream data provider focused on licensing anonymized, at-scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy-to-understand data products. Datos’ mission is to provide behavioral data built on trust, and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape. Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany.
About MFour Mobile Research
MFour solves the issues of data fraud and commoditization in research using validated consumer data and a groundbreaking end-to-end insights platform. Utilizing the 4.5 star rated iOS & Android Surveys On The Go® app, MFour collects validated consumer behaviors + surveys to gain deep insights into consumer journeys. This data is seamlessly integrated into MFour Studio™, the only platform combining validated surveys with real-time app, web, and location data. This comprehensive approach empowers businesses to make informed decisions using validated consumer opinions and behaviors.
Media Contact for Datos
Scott Samson
(415) 781-9005
scott@samsonpr.com
