State of Search Q2 2026: Behaviors, Trends, and Clicks Across the US & Europe

The latest State of Search report, created in collaboration with Rand Fishkin, CEO of SparkToro, explores how people are searching, discovering, shopping, and engaging online using Datos’ large-scale clickstream data across the US, EU, and UK.

This report includes:

• AI adoption and competitive dynamics
  How ChatGPT, Gemini, Claude, Perplexity, and other AI tools are evolving, plus the latest trends in Google AI Mode adoption across the US and Europe.
• The changing role of traditional search
  How search behavior, click patterns, zero-click activity, query length, and search intent continue to evolve.
• E-commerce and content platform insights
  How users discover and engage with leading commerce and content platforms, including Amazon, eBay, Reddit, YouTube, TikTok, Facebook, and more.
• Expert commentary from Rand Fishkin
  Exclusive analysis and perspective on the quarter’s most significant trends and what they mean for marketers, publishers, SEO professionals, and digital strategists.

This report will be particularly useful for:

• SEO and digital marketing professionals
• E-commerce and retail leaders
• Product and growth teams
• Publishers and media organizations
• Market researchers and industry analysts
• Investors and digital strategy teams

Complete the form to download your copy of the State of Search Q2 2026 report.