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Amazon App Users Don’t Shop Like Web Users—Here’s What That Means for the 2024 Holiday Season
With a staggering $490 billion in sales in 2024, Amazon is a titan of ecommerce. But Amazon on a web browser and in the mobile app are two distinct worlds, with sometimes contrasting user activity.
Until now, insights into the nuanced behaviors of Amazon app versus web users have been elusive. This report, based on groundbreaking data from Datos and MFour Mobile Research and with support from Sonata Insights, finally illuminates these differences.
This report will be particularly interesting to
- Advertisers & marketing professionals
- Amazon sellers
- Competing retailers
with key takeaways tailored for each group, for targeted strategy optimization.
Key insights from the report:
–Variations in engagement levels
Discover the differences in engagement for app and web users, and how these are impacted during major promotional events like Prime Day.
– Purchase likelihood for app and web users
Learn about the divergence in purchasing activity between these two groups over a seven-month span, and the changes brought on by Prime Day.
– Product categories that perform better in-app and on web
Deep dive into which product categories are more popular in-app and which prevail on the web, where there is crossover, and why.
– Loyalty Dynamics
See how being a web or app user impacts brand loyalty, including examples of activity with competitors like Walmart and Target.
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