Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI?

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Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI?

Generative AI is poised to revolutionize how consumers search for information, with our recent data highlighting significant shifts in user preferences.

Are businesses ready to adapt to these evolving consumer behaviors? How can marketers adjust their strategies to stay competitive in an AI-driven search landscape?

A deep dive into our clickstream data from May 2023 to May 2024 underscores that while AI’s impact on search is significant, it introduces complexities that demand close attention and agile responses.

Unlock the future of search

Explore how AI has altered consumer search behaviors in the last year within our latest report in conjunction with Debra Aho Williamson of Sonata Insights.

Key Points:

– Discover how AI is redefining search dynamics

Gain insights into how AI platforms like ChatGPT are positioning themselves to compete with traditional search engines for user engagement and ad revenue.

– Understand the role of AI in shaping product research

Explore data showing how AI services are increasingly guiding consumer product discovery, altering traditional online shopping behaviors.

– Learn how AI chatbots enhance retail experiences

Access insights into how retailers are using AI chatbots to answer customer queries and influence purchase decisions, reshaping site search features.

– Stay informed about emerging AI e-commerce trends

Track the impact of innovative AI-powered solutions like Daydream, which are set to revolutionize the path to purchase and consumer search interactions.

Submit the form to receive the whitepaper.

Join us live to discuss the key takeaways from our report on September 26th at 11am PT, 2pm ET, 8pm CEST.