Department Stores vs. Retail Apparel
The retail industry has reached a pivotal point. In this new Datos Behavioral Index (DBI) report, we unpack the diverging trajectories of department stores and retail apparel brands through the lens of real-time clickstream data.
From Macy’s mass store closures to Nordstrom’s surprising conversion rates, and the digital dominance of nimble players like Lululemon and Gap — this report shows where consumer attention, clicks, and dollars are flowing now.
This report covers:
- How digital performance highlights the widening gap between department stores and apparel retailers
- Why Kohl’s holds strong click share despite declining foot traffic
- What Nordstrom’s privatization signals for retail strategy
- How apparel retailers are turning online engagement into real growth
- Key DBI metrics: user growth, conversion, click share, and digital sales trends
This report will be particularly useful for:
- Retail business owners
- Advertisers & marketing professionals
- Investors
- Industry analysts
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