Introduction to the Grips Google Ads Dataset

Google’s core business still runs on ads — accounting for 78% of its $306B in 2024 revenue. But with over 13% of queries now showing AI-generated answers and new ad formats appearing in these summaries, the search-driven model is shifting fast. This report uses Grips’ first-party data from 200,000+ e-commerce sites to provide insights into how ad spend, clicks, and performance metrics are evolving in response.

This report covers:

• How CPC inflation is reshaping ad economics
• Why Finance/Insurance saw 100%+ YoY spend growth
• What sector and channel-level breakouts reveal ahead of earnings

Discover how Grips enables high-confidence ad revenue tracking, mix-shift analysis, campaign ROI stress-testing, and other strategic insights – all from a single source of truth.

This report will be particularly useful for:

• Investors tracking revenue signals

• Marketers managing Google Ads budgets

• Analysts modeling digital ad market shifts

• Strategy teams monitoring the impact of AI on search

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