At the end of 2025, we asked for predictions for shopping behavior over holiday season at the end of 2025, typically the peak shopping period of the year. Thank you to all who participated in the survey!
We asked:
- Which major retailer do you think will see the biggest surge in traffic this shopping season?
- What do you expect to be the top channel for e-commerce referrals?
- Open question: What is your boldest prediction for this year’s shopping season?
We collected the results, then at the end of the holiday period (16 November – 31 December 2025) we pulled the clickstream data from our panel of millions of users across the USA and Europe.
The infographic below shows what the audience predicted, and the results.
