News

The Data-Based Approach: Why Insights Are Useful, and How To Formulate and Apply Them

Just about every business uses some form of data in making decisions, but not every business has a data-driven culture. So what’s the difference? The main distinction is that a data-driven culture flows from an executive suite that has committed to a data-based approach. Strategic decisions rarely (if ever) are made without incorporating some sort...

Learn more