Eli Goodman

Eli Goodman is the co-founder and CEO of Datos, a leading global clickstream data provider. After more than two decades in strategic partnerships and leadership roles at various data companies, Goodman launched Datos in 2020 to deliver trustworthy clickstream datasets to better serve the Institutional Finance and Corporate marketplaces.

Goodman is widely recognized as an industry thought leader and authority in the realm of data licensing, having given more than 100 keynotes over the course of his career.

Prior to Datos, Goodman held several leadership roles, including serving as the Corporate Evangelist at Comscore for almost 10 years and voice talent within the Gartner Talking Technology media group.

Goodman holds a degree in Organizational Behavior Management from Brown University.
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Expert Topics

Alt Data & Data Service
Artificial Intelligence
Market Research
Being a Founder
Sales Leadership

Expert Articles

Mentions in the media

VentureBeat, AI agent

No more links, no more scrolling—The browser is becoming an AI Agent

Excited to see Datos data featured in VentureBeat's latest piece on how AI is reshaping the browser, and the future of search itself. Our CEO, Eli Goodman, also weighed in on the browser wars in the article.

EMarketer Report

Smart Glasses and Digital Natives Fuel AR/VR Market Evolution

AR and VR adoption may be slowing, but a generational shift and advances in AI are setting the stage for long-term growth, and Datos is proud to be part of that conversation. Our CEO Eli Goodman and SVP of Marketing Belinda Conde were interviewed for their insights in EMARKETER's latest report: Smart Glasses and Digital Natives Fuel AR/VR Market Evolution.

DMI Real Career Stories

DMI Real Career Stories - Tech Founder & Data Storyteller

Last month our CEO Eli Goodman joined the Digital Marketing Institute's podcast for a candid conversation tracing his unique career journey from advertising to Atlanta to entrepreneur and CEO. In this clip, he shares his experiences, from launching Datos during COVID lockdown (from his couch!) to scaling a fully remote team and navigating the path to acquisition.

Beancast

BeanCast 772: Federated

Our CEO Eli Goodman recently returned to be a guest on Bob Knorpp’s podcast The BeanCast. In this episode, Eli shares his expertise on a range of topics, including federating social platforms, creative agency challenges, and more. Tune in for an insightful conversation on the latest marketing trends.

Podcast, make smarter decisions with clickstream

Making Smarter Marketing Decisions with Clickstream Data

Our CEO Eli Goodman recently joined the Digital Marketing Institute's Ahead of the Game podcast to discuss how to make smarter decisions using clickstream data. Some highlights from the discussion include: • What clickstream data is and why it matters for marketers • The biggest misconceptions about marketing attribution • How brands can measure the real impact of their content • Why nonlinear consumer journeys challenge traditional analytics • How data-driven marketers should think about AI • The key lessons Eli learned from growing and selling a startup

Observer, Forget streaming bundles

Forget Streaming Bundles—the Future is About ‘Ecosystem Bundling’

Our CEO Eli Goodman has been featured in Observer Magazine in a fascinating piece about the future of streaming services, and how these businesses are increasingly looking to expand beyond just providing content. Eli shares his thoughts on the advantages that streaming services with their own content libraries have over traditional cable companies.

Reworked, Prep your digital infrastructure

Prep Your Digital Infrastructure for the Agentic AI Future

Our CEO Eli Goodman has been featured in Reworked, in an article about preparing your digital infrastructure for agentic AI. Predictions point to agentic AI becoming an increasingly prominent part of day-to-day work, helping with tasks, workflows and even decision-making. Eli shared his insights on the benefits, challenges, and risks that this incoming innovation entails.

Yahoo Finance

6 Key Signs You Could Be Destined To Be an Entrepreneur

Our CEO Eli Goodman has been featured in an article on GOBankingRates about the 6 key signs that you could be destined to be an entrepreneur. Eli knows a thing or two about it, having co-founded Datos and grown it as CEO over the past few years. In this piece, Eli emphasises the importance of taking ownership and responsibility seriously, for the wellbeing of your team as well as your business.

European AI Search Engines Plan New Index With Merchant Rankings

Ecosia and Qwant have unveiled plans to create their own artificial intelligence (AI)-powered European search index, which could reshape online commerce by offering merchants an alternative to Google’s algorithm. The joint venture, called the European Search Perspective (EUSP), aims to break free from Big Tech’s ranking systems by early 2025, potentially shifting consumer spending as the new index prioritizes European businesses.

Business.com iiamge

One-Click Purchasing: How Click-to-Buy Is Revolutionizing E-Commerce

The traditional online checkout process involves multiple steps and pages. It’s where buyers enter personal payment data and review product information before completing the final purchasing steps. The checkout process can be so lengthy, unintuitive, and annoying that customers may give up and leave before buying.

pymnts, ai

AI Content Creation Tools Aim to Rewrite How Companies Sell Online

Our CEO Eli Goodman has been featured in PYMNTS, this time sharing his insights on AI writing tools. Eli comments on how marketers will be better able to tap into customers’ psyches as AI enables us to turn large amounts of data into valuable insights, and therefore create more personalized campaigns.

ai data image

The High Cost of Dirty Data in AI Development

It’s no secret that there is a modern-day gold rush going on in AI development. According to the 2024 Work Trend Index by Microsoft and Linkedin, over 40% of business leaders anticipate completely redesigning their business processes from the ground up using artificial intelligence (AI) within the next few years.

information week image

7 Things That Need to Happen to Make GenAI Useful to Business

Our CEO Eli Goodman has been featured in an insightful InformationWeek article about the future of Generative AI in business. Eli shared his thoughts on breaking out of the current mold of GenAI as a standalone application, and seeing it as a tool for augmenting existing products and services. Check out the full article to learn more about the path forward for AI innovation.

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Apple Intelligence rollout starts today – how will marketers use the new AI features?

Our CEO Eli Goodman has been featured on The Drum, sharing his insights about Apple Intelligence, Apple's new AI suite, and how it could be a game changer in marketing. Read the article to find out why Eli is predicting a “creative renaissance” for marketers.

Priceline’s New AI Voice Tech Allows Conversational, Real-Time Bookings

The travel company updated its Penny chatbot with AI-powered voice technology, using OpenAI’s GPT-4 API for real-time conversations. This development comes as the travel industry, worth $766 billion globally, sees most bookings happening online.

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AI search isn’t yet the disruptive nemesis it’s been portrayed to be

Debra Aho Williamson, Founder and Chief Analyst at Sonata Insights, and Eli Goodman, CEO of Datos, A Semrush Company, unpack data showing that consumer search behaviors aren’t evolving as rapidly as pundits think they are.

Podcast Interviews

Eli Goodman

Eli Goodman

Get in touch with Eli Goodman

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