Workflow Management SaaS companies are rapidly integrating AI features into their products, with notable user adoption and positive feedback across the board. However, the degree of success and specific metrics vary significantly among them. Using Datos clickstream data, investors can track who is winning the AI War.
Datos clickstream data shows MNDY and WDAY stand out with higher user growth relative to ASAN and TEAM in the last 3 months. This is in contrast to the share price performance over the last 3 months where MNDY and WDAY have underperformed ASAN and TEAM, thus creating trading opportunities.
Workflow Management SaaS Companies are Rolling out AI Features
Asana (ASAN) has introduced “AI Studio,” an AI-powered workflow builder that allows users to create and deploy automated workflows without coding. Their monetization strategy includes a consumption-based pricing model, where customers pay for additional credits based on usage. This shift from traditional seat-based pricing aims to align costs with the value generated by AI features.
Monday.com (MNDY) has launched “monday AI,” featuring customizable no-code AI building blocks. The company plans to monetize these features in 2025, suggesting a future focus on integrating AI across its product suite without immediate revenue strategies.
Atlassian (TEAM) has embedded AI capabilities throughout its cloud platform, enhancing products like Confluence and Jira. Their monetization strategy focuses on improving core product capabilities to drive customer adoption of premium offerings, rather than selling AI as separate products.
Workday (WDAY) is leveraging AI through its “Illuminate” initiative, which includes successful products like the Recruiter Agent. Their approach centers on integrating AI into existing platforms and pricing based on the value delivered, resulting in significant productivity gains for customers.
Monday.com and Atlassian Reported Strong AI Usage
Here is what management said about user adoption on the most recent earnings call:
Asana (ASAN) reports significant early momentum for its AI Studio, particularly among its Top 100 customers. While specific metrics are lacking, early access feedback is encouraging, with customers integrating the product into their workflows. However, overall product usage remains small and material revenue contributions may take time. (2024-12-05)
Monday.com (MNDY) showcases a remarkable 150% increase in AI block usage and over 250% growth in total AI actions since Q2, indicating strong customer engagement. The company is optimistic about future monetization strategies linked to AI. (2024-11-11)
Atlassian (TEAM) sees a tenfold increase in usage of its Atlassian Intelligence features since the beginning of the year, leading to higher customer engagement and upgrades to premium editions. The introduction of Rovo, an AI-powered product, further boosts operational efficiency for users. (2024-10-31)
Workday (WDAY) also reports strong adoption, with over 30% of customer expansions involving AI solutions, particularly the Recruiter Agent, which has quadrupled its new annual contract value. This reflects substantial customer investment in AI technologies due to tangible ROI. (2024-11-26)
Clickstream Data Shows Highest Users Growth at Monday.com and Workday
The Datos Clickstream Users Index shows Monday.com has consistently seen the highest user growth over the last 3 months. While Workday has initially lagged Atlassian, it has seen a sharp acceleration in early 2025 and is now ahead of Atlassian. Asana is currently seeing the slowest user growth amongst the group.
Monday.com and Workday Share Prices Have Underperformed, Creating Opportunity
While Monday.com and Workday are outperforming on user growth, their share prices have underperformed. Over the same period, MNDY is -20% and WDAY is +11% which compares to ASAN +80% and TEAM +42%.
Upcoming earnings might serve as catalysts for a re-rating and we encourage investors to keep monitoring user growth at MNDY, WDAY, ASAN.
